5 Effective Job Posting Tips for Recruiters
Sometimes posting a job to find the perfect candidate can seem downright nerve-wracking. You may run out of resumes or be overwhelmed by too many bad ones. It can be both time consuming and costly. However, there is still hope for you. Your approach to posting a job can have a direct impact on the quantity and quality of candidates you attract. All you need to do is get the basics right.
Here are 5 job posting tips that will help you attract the best talent for your open positions:
Job Posting Tips
Keep the job title simple and singular
Don’t use multiple variations of a job title. For example, a job posting for “sales manager/marketing account manager/advertising sales consultant” will only confuse the search engines and ultimately work against you. Instead, use a unique and conventional title, such as “account executive”.
As for abbreviations, don’t abbreviate a single word in a job title. Spell out “Sr.” or “Mktg”; you can always include their abbreviations later in the ad. Nevertheless, feel free to use commonly accepted job title abbreviations. For example, “Search Engine Optimization Manager” is a fairly long term. Conversely, “SEO Manager” is a conventional job title and can be used effectively.
Include important keywords
It’s easy to focus on job titles and ignore the rest. However, most career sites and job boards use search logic based on ALL the content of a job posting, not just the title. As a result, incorporate important keywords into the body of your message. In the first example above, it would make sense to include words like “sales”, “advertising” and “marketing” in the job description.
Simplify and embellish your job posting
The basic formatting of your job posting should be easy to read and digest. Use consistent fonts, break the information into parts, and use bullets to simplify the information. Score extra points by including your company logo and, if possible, a recruitment video. Both can help increase response rates and reinforce your employment brand.
Include essential information
Surprisingly, many job postings fail to include basic details. At a minimum, make sure your job posting contains:
- Job title
- Location
- Description
- Responsibilities
- Qualifications/requirements
Once these points are covered, you can then add secondary elements such as compensation, benefits and perks.
Showcase yourself
Remember that you can brag about yourself. Expand on what the company is and does, as well as its major accomplishments. Has the company experienced significant growth? Highlight it. Have there been any awards? List them. Is the employer rated highly by employees on sites like Glassdoor? Mention it. And include external links for more information. Most importantly, answer the big question, “Why work here?”
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