Senior Brand Executive/Brand Executives

Join the fastest growing restaurant chain in the country
Softlogic Restaurants (Pvt) Ltd, a fully-owned subsidiary of Softlogic Holdings PLC, is a frontrunner in Sri Lanka’s restaurant industry operating master franchises for leading global restaurant brands such as BURGER KING”, Crystal Jade, Délifrance Baskin-Robbins & Popeyes. Operating five international brands, Softlogic Restaurants (Pvt) Ltd., is one of the biggest restaurant brand owners in the country.
Softlogic’s venture into the Quick Service Restaurant business began with the opening of three BURGER KING® restaurants simultaneously on the same day in December 2013. BURGER KING ® is the world’s second largest hamburger chain tracking records of serving over 11 million guests per day across 91 nations. Burger King Sri Lanka has since expanded its footprint to 22 other locations across Colombo, Kandy and Negombo. Since the opening, Burger King Sri Lanka is acclaimed to be the fastest growing QSR chain in the country.
In 2017, Softlogic Restaurants (Pvt) Ltd., acquired the franchise for Baskin-Robbins, the world’s largest chain of specialty ice cream operating Over 5,000 parlors in 50 countries with d wide array of ice cream flavors, milkshakes, waffles, and other delicious treats. Currently Softlogic operates Baskin-Robbins’s ice cream parlous in Colombo and Kandy.
In 2018, Softlogic Restaurants (Pvt) Ltd., acquired the franchise for Délifrance, one of the world’s leading French bakery-café-restaurant chains operating over 340 outlets in 11 countries. Délifrance serves up freshly baked delicacies and gourmet meals, with roots deeply infused in French heritage.
Softlogic then moved on to acquire the master franchise Crystal Jade in Sri Lanka which opened its first restaurant in One Galle Face Mall by Shangri La in November 2019. As one of Asia’s most celebrated and diversified restaurant chain with over 100 restaurants in 10 countries, Crystal Jade is a Michelin Star rated, award-winning brand that has preserved the rich traditions of Chinese Cuisine, consistently delivering delicious food and impeccable, efficient service Popeyes, the iconic global fried chicken brand is the fifth international franchise introduced by Softlogic Restaurants (Pvt) Ltd in 2021. Popeyes distinguishes itself with a unique New Orleans style menu featuring spicy chicken, chicken tenders, fried shrimp, and other regional items with 45 years of history and culinary traditions. The chain’s passion for its Louisiana heritage and flavorful authentic food has allowed Popeyes to become one of the world’s largest chicken quick service restaurants with over 3,300 restaurants in the U.S. and around the world We Hope to recruit talented, competent team players for the below designation to join the Softlogic Restaurants Team.

Job Role

• Develop marketing campaigns & promotions to achieve sales targets
• Capability of working as a team player with ill divisions of the organization in crafting out plans & execution.
• Post evaluation of marketing programs executed.
• Study of marketing activities for decision making purposes.
• Identify new market segments & opportunities.

Requirement

• Preference will be given to those who possess part qualification in CIM/SLIM or relevant Marketing qualification from a recognized institution.
• Should have a minimum of 2 years of working experience in a similar capacity.
• Age below 35 years.
• Should possess exceptionally good presentation & negotiation skills.
• Should have excellent communication skills both oral, written & must be computer literate.
• Should be target oriented & committed to achieving targets.
• Should be able to function independently under minimum supervision.

For those interested please Email your resume to us
Please indicate the position in the subject column when you are applying.

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