Sales & marketing manager

About the company

For nearly 40 years, Jayananda Associates (Pvt) Ltd has been a leading and trusted supplier of high-quality motorcycle spare parts in Sri Lanka.

We are now entering an exciting new chapter of growth with the launch of electric scooters and the establishment of a local & imported rice trading division.

We are looking for a dynamic and results-driven professional to lead our sales and marketing operations across these business ventures.

The opportunity

This is a rare opportunity to take ownership of sales and marketing strategy across three exciting business lines, utilizing modern tools, technologies and strategies to drive growth, market presence and profitability.

1. Motorcycle spare parts: Grow and strengthen our well-established, island-wide distribution network.
2. Electric scooters: Lead the go-to-market launch of our brand-new electric scooter range.
3. Rice trading (local & imported): Build a sales and marketing strategy from the ground up for this new venture.

Key responsibilities

Strategy & leadership

1. Develop and execute integrated sales and marketing strategies across all three business verticals.
2. Set sales targets, marketing budgets, and KPIs and report performance to senior management.
3. Recruit, train and lead a high-performing sales and marketing team.

Motorcycle spare parts

1. Strengthen and expand island-wide dealer and distributor networks.
2. Identify new growth opportunities based on market and customer needs.

Electric scooters (new launch)

1. Plan and execute the product launch, including dealer onboarding, pricing strategy, and promotional campaigns.
2. Build market awareness and educate customers on the benefits of electric scooters.

Rice trading (new venture)

1. Develop a market entry, branding and distribution strategy for local and imported rice.
2. Identify and build relationships with suppliers, buyers and retail/wholesale channels.

Modern & digital marketing

1. Lead digital marketing efforts – social media, SEO, online advertising, e-commerce and CRM systems – to build a strong, modern brand presence across all business lines.
2. Use data and analytics to continuously track performance and refine strategy.

Candidate profile

1. Bachelor’s degree in marketing, business administration or a related field.
2. MBA / PG diploma in marketing is an advantage.
3. 5+ years of proven experience in sales and marketing, ideally within automotive, spare parts, FMCG or distribution industries.
4. A demonstrated track record of developing and executing successful sales and marketing strategies.
5. Experience launching new products or entering new markets is a strong advantage.
6. Strong command of modern marketing tools and technologies (digital marketing, social media, CRM, analytics platforms).
7. Excellent leadership, communication and negotiation skills.
8. Willingness to travel island-wide; a valid driving licence is required.
9. Fluency in Sinhala and English (working knowledge of Tamil is an added advantage).

What we offer

1. An attractive remuneration package, commensurate with experience and performance-based incentives.
2. The unique opportunity to shape brand-new business verticals from day one.
3. A collaborative, growth-focused work environment.
4. Long-term career growth.

When applying

Interested candidates are invited to send their CV.