SEO Executive (SEO/PPC)

Responsibilities

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. 
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. 
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals. (General and keyword specific). 
• Help to create and support marketing content to socialize and use for social media purposes. 
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals. 
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools). 
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. 
• Research and administer social media tools in support of clients’ social media strategies. 
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies. 
• Communication to team and management on project development, timelines, and results.

Requirements

• 2-3 years of experience in a similar role (preferably client-side)
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools and popular keyword tools
• Knowledge of HTML/CSS and website administration
• Knowledge of PPC campaigns and optimizing data gathered from both organic and paid sources
• Effective communication, reporting, analytical, and Accounting Skills
• Bachelor’s or diploma qualification in any field is preferable