Digital Marketing Executive

Job Requirements

• Management of all social media platforms
• Formulate online engagement strategies.
• Monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Maintain partnerships with media agencies and vendors.

Qualifications

• At least 2 years of Proven experience as a Digital Marketing Executive or a similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
• Excellent knowledge of web analytics tools (e.g. Google Analytics, Netlnsight, WebTrends, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Organized and committed to meeting deadlines in a timely manner