Digital marketing specialist

A new division of Sealy mattresses with a focus and passion for furniture. With over 130 years of mattress manufacturing experience, Sealy today sets the gold standard in consumer products. With the introduction of Sealy Sofa Convertibles, come trusted technology, experience, and a breath of fresh air for the furniture category.

Proudly carrying on the traditions of Sealy, our team is dedicated to the highest levels of products and service. Our commitment
infuses every aspect of our business. We are continuing to expand our team and are currently seeking a successful team to help launch and grow our direct-to-consumer & Ecommerce business segments

Duties & Responsibilities

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs build, and maintain our social media presence. Measures and reports the performance of all digital marketing campaigns and assesses
  against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans execute, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Experience in E-commerce marketing.

Requirements

• A degree in Marketing or Business Management or an equivalent qualification such as CIM UK
• Minimum 2 years of experience in Digital Marketing including Social Media Advertising
• Having Digital marketing / social media advertising certification is an added advantage