Assistant Manager Brands

A pioneering diversified conglomerate and the market leader in the footwear industry invite applications from qualified, results-oriented, self-motivated, and dynamic individuals for the above position.

Key Responsibilities

• Continuously identify industry trends, Consumer trends & Competitor trends to develop and formulate Brand Strategies
• Bringing in the consumer-centric approach to all activities through consumer research and continuous monitoring of consumer-related trends
• Developing and executing the marketing Mix, NPD, and promotional calendar to achieve the annual Brand objectives
• Coordinate with relevant departments on Demand Planning, NPD & Channel promotional activities
• Prepare and circulate monthly and quarterly information to superiors for decision making
• Implementing brand-related communication strategies working with the external agencies
• Carry out consumer and market visits to further understand and develop tactical plans to address the gaps
• Carry out post evaluations in all the Sales and Marketing activities executed
• Carry out digital marketing activities on all social media platforms

Candidates Profile

• Degree in Marketing from a recognized University/ Institute
• Professional qualifications in CIM and/or an MBA from a recognized University/ Institute
• Minimum 4 years of working experience
• Proficiency in MS Excel and other MS Office Packages
• Knowledge in Category and Finance Management will be an added advantage