Brand Executive

As brand executive, you will implement plans and initiatives to drive brand equity of the products under your purview. You will also be responsible for conducting market research activities to forecast emerging market needs and take required proactive measures. A brand executive is expected to do the following.

Key responsibilities

1. Formulate strategic marketing plans to create brand awareness and improve sales.
2. Plan and execute product launches.
3. Analyze sales and inventory data for management review and recommend action plans.
4. Responsible for achieving the merchandising objectives of the brand.
5. Review sales performance and implement appropriate strategies to continue sales growth.
6. Handle customer feedback and correspond with related parties on brand concerns.
7. Scout market for viable distribution, monitor performance and recommend improvements.
8. Conceptualize, implement and evaluate marketing activities.
9. Coordinate with Ad/ PR agencies for brand communication and monitor effectiveness.
10. Prepare brand presentation materials and enthusiastically conduct orientations.

Qualifications

1. Should possess a degree in marketing/ CIM/ SLIM full or part qualification.
2. Minimum of 2 years’ experience in a similar role preferably attached to a FMCG company.
3. Creative and proactive mindset.
4. Very good presentation and communication skills.
5. Should have very good field exposure and experience and willingness to travel and be in field when required.
6. Be innovative and creative.

Excellent career advancement opportunities are available for those performs better.

About the company

Darley Butler & Co. Ltd markets some of the most popular FMCG brands in the Sri Lankan market. With the growth of our portfolio of brands we are seeking dynamic individuals to join our marketing team in the capacity of Brand Executive.

When applying

Please apply with detailed resume including names and contact details of two non-related referees within 07 days of this advertisement. Indicate the position applied in the subject line of the e-mail.