Marketing Manager

Roles and Responsibilities

• Develop a marketing communications plan including strategy, goals, budget, and tactics
• Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
• Develop and update promotional material and publications (brochures, videos social media posts on various social media platforms)
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry
• Coordinate all public relations activities
• Create content for press releases, byline articles, and keynote presentations
• Monitor, analyze, and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Prepare administrative procedures and policies
• Perform administrative duties such as requested by the management
• Assist with preparation of employee handbook, policies, and internal memos Skills and experience
• 5 + experience in equivalent position
• Good Communication, Good Interpersonal Skills, Aggressive in follow-up, Strong negotiation skills
• Strong supervisory and leadership skills.

Qualifications

• BA/MA degree in Marketing Advertising; Communications or a related discipline