Brand Manager

About the company

As Sri Lanka’s national life insurance services provider and the country’s largest and strongest insurance provider, Sri Lanka Insurance Life is backed by decades of industry expertise and the most experienced insurance sector technical knowledge base in the country.

Join a team of highly qualified and most experienced insurance professionals in the country to experience unparalleled opportunities for career growth and personal development opportunities within a performance driven culture.

Responsibilities

• Brand & portfolio management: Monitor life insurance business performance across channels and product lines, driving the life brand portfolio to achieve defined business and product objectives.
• Market & competitor analysis: Analyse market trends, competitor activities and industry developments to support strategic decision-making and maintain competitive positioning.
• Strategic planning: Support the development and execution of strategic and tactical initiatives to strengthen the life product portfolio and achieve business growth targets.
• Sales & distribution support: Collaborate with distribution teams to design and implement short-term and long-term sales support initiatives to drive business performance.
• Advisor brand development: Enhance the professional image and capabilities of life advisors by supporting initiatives aimed at achieving industry-recognized standards such as MDRT and LIMRA.
• Marketing performance management: Track and evaluate marketing initiatives using KPIs and ROI metrics to ensure effectiveness and identify opportunities for continuous improvement.
• Brand visibility & stakeholder coordination: Ensure brand consistency and visibility across all customer, sales and internal touchpoints while coordinating with branches, training teams and other stakeholders.
• Team leadership & CRM strategy: Lead and develop the life brand team while driving CRM initiatives to strengthen customer engagement and retention.
• Budget preparation & expense monitoring: Prepare the marketing department budgets and regularly update and monitor expenses related to life category brand plans and projects to ensure effective financial management and alignment with business objectives.

Qualification & relevant experience

• Should possess a degree in marketing from UGC approved university or equivalent professional qualification in SLIM/CIM.
• MBA or member of chartered institute of marketing, will be an added advantage.
• Minimum of 03 years’ experience in brand management in the capacity of an assistant manager or above. Experience in managing a service brand will be an added advantage.
• Experience in the life insurance or financial services industry and knowledge of life insurance products and underwriting procedures will be an added advantage.
• Age preferably below 38 years.

Skills, attributes and behaviour

• Creative / strong interpersonal skills / positive attitude / team work / strong execution skills / outgoing / pleasant personality / good conceptual skills / implementation skills.
• Excellent writing, editing and computer skills.
• Positive, self motivated, team player, supportive, ambitious.

When applying

If you believe you posses the above qualifications & experience, send in your CV along with the names of two non – related referees within 07 days of this advertisement to the address given below, stating the post applied for on the top left corner of the envelop or e-mail it to [email protected] stating the post applied for on the subject line.