Assistant manager – brand & marketing

Key responsibilities

1. Maintain and drive brand standards across company-owned and franchise salons.
2. Conduct branch visits to ensure branding, marketing displays, and customer experience standards are maintained.
3. Enhance in-salon marketing materials, signage, displays, and promotional visibility to increase walk-ins and sales.
4. Plan and execute marketing campaigns, promotions, and customer engagement activities.
5. Support the launch and growth of retail products.
6. Develop promotional partnerships and maximise sponsorship opportunities.
7. Work closely with our external digital marketing agency to ensure alignment with the overall marketing strategy.
8. Monitor marketing performance and drive continuous improvement.

Requirements

1. Degree or professional qualification in marketing or business management.
2. 4–6 years’ experience in marketing, retail, hospitality, FMCG, beauty, wellness, or a similar consumer-facing industry.
3. Experience in brand management, campaigns, events, partnerships, and agency coordination.
4. Strong understanding of digital marketing and social media platforms.
5. Excellent communication and stakeholder management skills.
6. Energetic, organised, commercially focused, and results driven.

Additional requirements

1. Willingness to travel regularly to branches.
2. Flexibility to attend events and activations outside normal working hours when required.

About the company

Naturals is India’s no. 1 hair and beauty salon and the no. 1 salon chain in Sri Lanka. It is one of South Asia’s leading beauty and wellness brands with a growing network of company-owned and franchise salons.

When applying

Send your CV to [email protected]