Marketing Manager

Charles Sturt University is seeking an experienced, innovative, and results-driven marketing manager to lead marketing and student recruitment initiatives for our Colombo campus. This is an exciting opportunity for a dynamic professional to contribute to the growth of a globally recognized Australian university and strengthen its presence in Sri Lanka and the region.

Key responsibilities

1. Develop and execute strategic marketing and student recruitment plans.
2. Manage digital marketing campaigns across social media, search, email, and web platforms.
3. Build and maintain relationships with schools, educational partners, and corporate organizations.
4. Plan and coordinate events, exhibitions, open days, and promotional activities.
5. Oversee brand management and ensure consistency across all marketing communications.
6. Analyze market trends, competitor activities, and campaign performance.
7. Manage marketing budgets and agency relationships.
8. Lead and mentor the marketing team to achieve recruitment and brand objectives.

Qualifications & experience

1. Bachelor’s degree in marketing, business administration, communications, or a related field.
2. Professional marketing qualification or master’s degree will be an advantage.
3. Minimum 5 years of experience in marketing, with at least 2 years in a managerial role.
4. Experience in higher education marketing or student recruitment is highly desirable.
5. Strong digital marketing, communication, and stakeholder management skills.
6. Proven ability to deliver measurable marketing outcomes and lead successful campaigns.

Skills & competencies

1. Strategic thinking and leadership ability.
2. Excellent presentation and interpersonal skills.
3. Strong analytical and project management capabilities.
4. Creativity, innovation, and customer-focused mindset.
5. Ability to work in a fast-paced, multicultural environment.

What we offer

1. Competitive remuneration package.
2. Professional development and career growth opportunities.
3. Exposure to an international higher education environment.
4. Collaborative and inclusive workplace culture.

When applying

Interested candidates are invited to submit:

1. Updated curriculum vitae (CV)
2. Cover letter outlining suitability for the role
3. Contact details of two professional referees