Senior Manager – Marketing

About the company

Pelwatte Dairy Industries Limited, a leading Sri Lankan dairy company, is committed to producing high-quality products with 100% locally sourced milk. Since 2006, we have supported local farmers and contributed to the growth of Sri Lanka’s agricultural sector.

What is the role?

The Senior Manager – Marketing plays a pivotal role in shaping and enhancing the Pelwatte brand and its product portfolio. This role is responsible for driving brand equity, customer engagement, and sustainable sales growth while ensuring alignment with overall business objectives.

What will be your key responsibilities?

1. Develop and implement strategic marketing initiatives to enhance brand awareness and strengthen market positioning.
2. Manage and grow brand equity to drive both value and volume growth.
3. Lead the planning and execution of product launches, advertising campaigns, and promotional activities.
4. Oversee digital marketing strategies to improve customer engagement and online presence.
5. Conduct comprehensive market research to analyze trends, consumer behavior, and competitive landscape.
6. Ensure consistency in brand messaging and visual identity across all communication channels.
7. Collaborate effectively with internal stakeholders and manage external partners including agencies, vendors, and media.
8. Plan and control the marketing budget, ensuring optimal allocation of resources and strong return on investment.
9. Track key performance indicators (KPIs) and continuously optimize campaign effectiveness.

What knowledge and skills are expected in an ideal candidate?

1. Bachelor’s degree in marketing, business administration, or a related field.
2. Minimum of 10–12 years of experience in marketing, with at least 5 years in a leadership role.
3. Experience working in a multinational company environment is highly desirable.
4. Prior experience in FMCG, dairy, or the food industry will be a distinct advantage.
5. Strong expertise in brand management, digital marketing, and integrated campaign execution.
6. Excellent analytical, strategic thinking, and leadership capabilities.

Benefits

We offer a challenging and diverse working environment with clear talent pathways and opportunities to climb up in the corporate ladder along with an attractive remuneration package.

When applying

Interested candidates please mention the position in the subject line and forward your resumes within 7 days of this advertisement.