Performance Marketer

Sri Lanka’s leading online gifting and lifestyle platform, is looking for a Performance Marketer who is passionate about data-driven marketing. If you love designing engaging digital content and analysing campaign performance to drive growth, this role is for you.

Key responsibilities

Campaign planning & execution

1. Support marketing, marketing & communications with planning, creating, and managing digital marketing campaigns.
2. Work closely with internal teams to conceptualise content calendars for social media, seasonal campaigns, and promotions.
3. Ensure timely execution of campaigns across all digital touchpoints.

Performance marketing & analytics

1. Manage and optimise digital campaigns across Meta, Google, email, and other platforms.
2. Track, analyse, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and email dashboards.
3. Monitor KPIs such as CTR, conversions, ROAS, engagement, and customer acquisition.
4. Generate actionable insights to improve creatives, targeting, and overall marketing effectiveness.
5. Prepare regular performance reports and recommendations for management.

Requirements & skills

1. 1-3 years of experience in managing multi-platform paid campaigns. (e-commerce or agency experience is an advantage)
2. Hands-on experience with analytics tools (Google Analytics, Google Ads, Ads Manager, Mailchimp, etc.).
3. Strong understanding of SEM, paid social, conversion tracking & attribution.
4. Ability to identify trends, insights, and optimisation opportunities to maximise ROI.
5. Basic design knowledge on Adobe tools and copywriting skills will be an advantage.
6. Strong organisational skills with the ability to manage multiple campaigns.
7. A proactive, creative thinker with a growth mindset.

When applying

Please send your CV along with a short portfolio or examples of digital campaigns/creatives you’ve worked on.