Manager – Marketing
About the company
The CBL Group is one of Sri Lanka’s largest food conglomerates manufacturing biscuits, chocolates, cake, cereal, textured soy, coconut, spices and organic products. CBL brands Munchee, Ritzbury, Revello, Tiara, Samaposha, Nutriline, Sera and Lankasoy are market leaders and household names. The group consists of seven business units in Sri Lanka and three overseas and, exports its products to over 65 countries across the globe.
Purpose driven business forms the core of CBL’s operations and we are guided by our core values of caring, quality, innovation and integrity. We believe in equal opportunities for growth and we foster a caring, learning high performance culture that promotes ethical and responsible business.
The CBL team is committed to good business practices and are passionate about making positive changes and meaningful impacts for every stakeholder in our value chain. We are looking for individuals that share our commitment to creating great food that enriches lives and supports Sri Lanka’s growth.
Role profile
- Lead digital-first brand strategy and global visibility initiatives of CBL Natural Foods Cluster.
- Strengthen social media presence, engagement, and thought leadership.
- Support international market expansion and strategic partnerships.
- Align marketing with sales, R&D, and innovation-driven growth.
- Identify and incubate new business ventures and alternative growth channels.
- Evaluate and mitigate marketing, market, and commercial risks.
- Build business relationships with current and potential overseas clients to secure and strengthen export business opportunities.
- Implement short-term and long-term business development plans by liaising with cross functional teams to achieve set KPIs.
Personal profile
- A degree in marketing, business management, chemistry or food science (master’s preferred).
- 6-10 years’ experience in marketing, with at least 2 years in a leadership role.
- A dynamic value based team player with high learning agility and passion to challenge the status quo.
- Proficient in negotiation, cultural competence, leadership, interpersonal skills & understanding of export marketing aspects.
- Strategic marketing leader with strong digital, global branding, and growth expertise.
- Analytical mindset with business feasibility and risk-assessment capability.
- Proven cross-functional collaborator with leadership presence.
- Entrepreneurial, innovation-oriented, and passionate about ethical and sustainable businesses.
When applying
The candidates with the exposure of exports marketing are encouraged to apply with details of two non-related referees within 07 days of this advertisement.