Digital Marketing Specialist

We are looking for an experienced digital marketing specialist to drive growth through paid media channels, SEO, AEO, GEO, content marketing, social media, email marketing, LinkedIn, WhatsApp marketing, and website optimisation.

We operate in the food, grocery, organic products, FMCG, wholesale, export, and eCommerce sectors. Experience marketing products such as spices, masala powders, tea, organic products, grocery items, and consumer goods is highly desirable.

Key responsibilities

1. Conduct market research on eCommerce, retail, FMCG, grocery, food, organic products, or consumer goods.
2. Analyse customer segments, product preferences, competitor activity, and digital marketing trends in the FMCG sector.
3. Assist in developing and implementing digital marketing strategies to increase online and retail customer enquiries.
4. Plan and execute social media campaigns across relevant platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, or other suitable channels.
5. Prepare campaign themes, content calendars, product promotion ideas.
6. Create and optimise marketing copy, product descriptions, promotional materials, digital brochures, and customer-facing online content.
7. Monitor website, social media, and online advertising performance, including impressions, clicks, engagement, enquiries, and conversion trends.
8. Analyse enquiry sources, customer types, product interests, and campaign performance to support marketing channel optimisation.
9. Prepare regular digital marketing performance reports for the marketing manager and management team.
10. Work with the sales and estimation teams to align marketing campaigns with customer feedback, product information, and enquiry quality.

Skills and experience required

1. Strong written communication skills in English and the ability to prepare customer-facing marketing content.
2. Experience in digital marketing, social media marketing, online content planning, or campaign execution.
3. Ability to conduct market research, customer segmentation, and competitor analysis.
4. Experience analysing campaign performance data, online enquiries, engagement metrics, or customer acquisition results.
5. Ability to work with sales, management, and operational teams.

When applying

Send your resume to: [email protected]