Senior Email Marketing Analyst

Main Responsibilities

• Build email templates, landing pages, and forms using HTML, CSS, or WYSIWYG editors as per branding guidelines and circulate them using popular email marketing automation tools
• Create highly engaging and responsive email/landing page layouts following best practices in design, such as above-the-fold CTA placement
• Create region-/business unit-specific dynamic content blocks for common components such as headers, footers, and sign-offs
• Create dynamic content for personalization, dynamic and static segments, and lists, test and review built emails, and execute distribution workflow
• Ensure that email functionality works in all prominent browsers and devices
• Develop and execute detailed test strategies and plans via stringent processes to ensure responsiveness, multi-client rendering, and error-free HTML coding in all email assets
• Schedule mass email deliveries accurately by ensuring contacts are mapped to respective tool fields and maintaining an up-to-date contact list
• Execute A/B testing for emails and multi-variate testing for landing pages to increase lead generation
• Develop benchmarks and reports on variances on a weekly, monthly, and quarterly basis and identify top-performing segments
• Produce analytics reports on email performance on a routine basis to derive business insights and data-driven content optimization strategies

Required Background

• A degree in business management or in a related field (Marketing, Computing, or Information Technology)
• Over three years of experience working in a similar capacity
• A high level of experience working on marketing automation software, such as Marketo, Salesforce Marketing Cloud, Pardot, Exact Target, Eloqua or Act-On
• Strong HTML and CSS skills to understand current email marketing concepts, trends, strategies, and best practices
• Excellent written/verbal communication and interpersonal skills with a strong sense of client service
• Strong organizational skills, ability to perform multiple tasks simultaneously and set priorities, and willingness to work in a team with diverse cultural backgrounds
• Solution-oriented professional with a high sense of quality, attention to detail, accuracy, and efficiency. Should be able to meet tight deadlines consistently.
• Team player, who is also able to work independently and handle conflicting priorities while maintaining a high level of performance standard on a consistent basis
• Knowledge/interest in capital markets, funds, and asset management will be an advantage
• Willingness to work in a UK shift