Digital Marketing Coordinator

You’ll be responsible for managing and executing multi dealer franchise database marketing, content, and website updates, with a strong focus on driving customer engagement and lead generation.

You’ll work remotely but closely with our Australian team, so clear communication and initiative are critical.

Key responsibilities

Database marketing

Learn and work with CRM systems to:

1. Segment and / or extract customer data for campaigns
2. Create and manage SMS & EDM communications
3. Review and update customer workflows

Content marketing

1. Plan and create Facebook & Instagram content
2. Write engaging copy for:
3. Social posts
4. EDMs
5. Blog page articles
6. Generate and pitch creative content ideas
7. Manage content creation autonomously

Website management

1. Update and manage website content via WordPress and other CMS when required.
2. Publish blog posts and landing pages
3. Have a knowledge of HTML (preferred but not essential)
4. Ensure dealer franchise OEM website content is up-to-date and aligned with campaigns

Performance & optimisation

1. Analyse marketing data and campaign performance
2. Identify opportunities and areas for improvement
3. Assist with campaign strategy and execution

What we’re looking for

Core qualities

1. Excellent English communication skills (written and verbal)
2. Confident communicator who can work with an international team
3. Proactive and strategic thinker
4. Able to work independently with minimal supervision

Required experience

1. Minimum 4+ years as a marketing coordinator or similar role
2. Strong experience in database marketing, including:
3. EDM creation
4. CRM usage
5. Database management
6. SMS marketing
7. Strong content marketing experience, including:
8. Social media content (Facebook & Instagram)
9. Copywriting for all channel marketing communications
10. Autonomous content creation
11. Experience using WordPress or equivalent CMS for maintaining websites

Preferred experience

1. First hand copywriting experience including use of AI
2. Automotive industry experience
3. Agency experience
4. Graphic design skills
5. Meta content experience
6. Basic HTML knowledge
7. Marketing data analysis and reporting

Software & tools

Experience with (or similar to):

1. CRM / EDM platforms (e.g. HubSpot, sales force, Mailchimp)
2. WordPress / other CMS
3. Microsoft 365
4. Adobe creative suite
5. Meta content tools

What success looks like

1. Consistent execution of high-quality campaigns
2. Growth in client engagement from marketing campaigns
3. Bringing new ideas and improvements to our marketing
4. Operating as a reliable, self-sufficient team member

When applying

Please send your CVs. With an email caption of ALS – 9013 _ Digital Marketing Coordinator.