Marketing Executive

PACE Institute is a leading professional & higher education institute firmly committed to building smart and impactful professionals with modern, career-oriented training programs mainly in the field of information technology. With a 360° marketing approach spanning digital, offline, and partnership-based promotions, we’re expanding rapidly – and we’d like you to be part of our success story.

Responsibilities

1. Develop and execute comprehensive marketing campaigns across digital and offline channels.
2. Manage social media platforms, content calendars, and engagement strategies.
3. Coordinate with partners and stakeholders to drive collaborative promotional initiatives.
4. Analyze campaign performance metrics and optimize strategies for maximum ROI.
5. Lead brand positioning efforts and ensure consistent messaging across all touchpoints.
6. Organize events, webinars, and promotional activities to boost brand visibility.
7. Mentor team members and contribute to strategic planning.

Requirements/Qualifications

1. Bachelor’s degree in marketing, business management, digital marketing or a related field or equivalent professional qualifications in marketing.
2. 2-4 years of proven experience in B2B/B2C marketing.
3. Strong understanding of digital marketing tools (social media marketing, Google ads, SEO, email marketing, analytics).
4. Experience managing multi-channel campaigns with measurable results.
5. Excellent project management and organizational skills.

Preferred skills & attributes

1. Creative thinker with innovative campaign ideas.
2. Keen learner with a passion for education marketing.
3. Excellent communicator – written and verbal.
4. Data-driven with strong analytical mindset.
5. Team player who thrives in collaborative environments.
6. Tech-savvy with knowledge of marketing automation tools.
7. Results-oriented with a passion for achieving targets.
8. Adaptable and eager to learn in a fast-paced environment.

When applying

If you’re confident that you fit this profile, forward your CV with ‘Application for the Post of Marketing Executive’ as the subject of your email.