Brand manager – local market

We are seeking a creative and commercially driven Brand Manager – Local Market to lead and elevate the brand presence of one of our group companies. This role is suited for a strong B2C professional who can shape brand strategy, translate insights into compelling campaigns, and deliver consistent, high-impact execution across all customer touchpoints.

Key responsibilities

1. Lead the overall brand strategy and positioning for the local market.
2. Lead the development and execution of impactful B2C campaigns.
3. Drive brand visibility, engagement, and customer experience across channels.
4. Ensure consistency in brand identity, messaging, and communication.
5. Collaborate with internal teams and external partners to deliver campaigns.
6. Monitor market trends, customer insights, and competitor activity.
7. Oversee content, creative direction, and brand storytelling.
8. Track performance of campaigns and optimize based on insights.

Qualifications & experience

1. Bachelor’s degree in marketing, business administration, or a related field.
2. CIM or a relevant postgraduate qualification will be an added advantage.
3. 8–10 years of experience in branding or marketing, with strong B2C exposure.
4. Proven ability to lead brand campaigns end-to-end.
5. Strong understanding of consumer behaviour and local market dynamics.
6. Experience managing agencies, creative partners, and cross-functional teams.
7. Strong creative thinking with a commercial mindset.
8. Exposure to digital marketing and integrated campaigns is an added advantage.
9. Strong communication, stakeholder management, and leadership skills.

About the company

Aberdeen Holdings is a leading diversified conglomerate with a strong presence across multiple industries, driving impact at scale and reaching millions of lives.

When applying

Send in your CVs.