Why your online job search is so important

As employers embrace digital technology to post and search for jobs, job seekers must be equally enthusiastic and proficient in online job search. Without knowing how to search for jobs online, many job seekers have a hard time finding open positions, applying for jobs, and getting their information into the right hands. Read the following tips on why online job searching is important and how you can be successful!

Why an online job search is important:

Recruiters: social media is used by 93 percent of all recruiters to search and verify candidate information, with LinkedIn being the most commonly used site. If you don’t have a social media presence, recruiters can’t find you for open positions or verify your employment information.

The competition: successful job seekers are moving their job search online. In an environment where every little thing counts, if you don’t conduct an online job search, you will be outpaced by candidates who do.

Opportunities: environmental initiatives and the simplicity of online job searching provide employers with a greater incentive to conduct much of their recruiting online. For job seekers, this means fewer jobs are posted offline, so there are fewer jobs to apply for.

Geographic location: flexible work arrangements continue to gain traction, and more employers are joining in. As telecommuting options increase, the need for employers to commit to a specific geographic location continues to fade. To reach the largest talent pool, employers are posting jobs online.

Saving Time: Digitization saves a lot of time, not to mention money. Instead of hoping to save time by sending form letters to every employer, use an online job search so you have time to perfect your search and customize everything you send out.

How to succeed in your online job search:

Online Portfolio: An online portfolio, blog or website is a great way to share your work with potential employers. By showcasing some of your best work in a professional and digital way, you can introduce employers to your experience.

Branding: having a personal brand is essential, and through an online job search, you can communicate your brand to a large audience. You can also use your brand to target specific industries and companies, especially through the use of keywords. Start by creating a five-word job description.

Make contacts: part of the online job search process is building and using a network. When you conduct your job search online, you can connect with other professionals in the industry who can then connect you with job openings and career opportunities. Don’t be afraid to join professional associations and build your virtual network.

Social media: the best online job seekers use social media to promote their brand and connect with job openings. One of the secrets to social media success is keeping all information up to date and professional. You don’t want to tarnish your brand, you want to build it.

Stay engaged: Once you start your virtual job search, you need to stick with it. Join groups and constantly update your profiles. Consider attending webinars and reaching out to new people for informational interviews.

An online job search opens up opportunities that you don’t have if you don’t work digitally. It’s guaranteed that someone will Google your name, and if you don’t show up in the search, you may be overlooked by a candidate who has a strong presence in the online job search

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