Digital Marketing Strategist

Overview summary
Do you want to be part of an exciting industry and work in a dynamic, interactive workplace? are you interested in a role that allows you to integrate your love of sports and marketing? do you like knowing the work you do helps raise revenue for good causes? then we have the job for you.

This position will provide the excitement of a high-tech, start-up company with fast-paced, challenging work and tremendous career growth potentialThis is an opportunity to work with a leading provider of internet lottery, igaming, and sportsbook solutions during one of the most transformative times in the industry.

Neopollard interactive (npi), north america’s leading provider of innovative ilottery solutions, seeks a digital marketing strategistThe senior strategist will serve as a vital member of our play alberta marketing team and report to the senior brand managerFrom day one, this individual will contribute to existing digital marketing campaigns/programs, while assisting with the development of new initiatives.this position can be located in edmonton, alberta, canada, lansing, mi or remote.

Responsibilities

The primary role of this individual will be to work daily with the senior brand manager and director of customer growth, as well as the broader marketing and player analytics teamThis role is important because you will help deliver customer insights, deep audience segmentation and customer behavioral studies which will be used to create digital campaign recommendations to support play albertaStrong research and analytical skills are required, in addition to project management experience.

The successful candidate will be able to track program performance, mine insights, and recommend data-driven optimization strategies to improve conversion funnelsThe strategist will lead projects that are powered by data and leverage real-time insights to modify campaignsUnderstanding data—how to read it, interpret it, visualize it, and explain it to help marketers with decision making—is a critical part of success in this role.

• Leads the strategy, development, and execution of marketing initiatives to optimize player retention, personalization, and promotional strategies, including the development of automated campaigns
• Oversees the development, execution and analysis of icasino and sports betting campaigns, including offer management and communication, member segmentation, and behavior-based and transaction-triggered messaging
• Develops, presents, and advocates for marketing strategies and budget
• Performs end-to-end monitoring of campaign execution and performance
• Builds and creates email templates and marketing materials
• Defines, uploads, and manages marketing banners, game assets, and other content on website
• Works closely with director of customer growth and business analyst to build communication strategies
• Develops testing strategies to optimize business performance
• Develops, documents, and implements standards and processes to increase efficiency
• Remains current on email best practices and u.sCan-spam compliance requirements
• Continually researches email marketing trends and technologies
• Works both independently and collaboratively with cross-functional teams
• Open to copywriting and editing

Experience and requirements

• At least five years of digital marketing experience
• Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
• Strategic planning skills: strong strategic thinker, ability to search for insights, and shepherd a strategic idea
• Knowledge of sports and/or sports betting a plus
• Ba/bs marketing or equivalent experience
• Good working knowledge of html
• Experience in designing deploying and analyzing email marketing campaigns
• Excellent project management, time management and problem-solving skills
• Experience with marketo, exact target, exponea or other cms or crm systems
• Attention to detail, experience with quality control
• Responsible, detail oriented, well organized, independent, ability to learn quickly, multi-tasking, great interpersonal skills, team player

Benefits

• Company provided laptop and cell phone
• Comprehensive health, vision, and dental benefits
• Life and ad&d insurance
• 401k retirement savings plan
• Paid vacation and personal time
• Employee assistance program (eap)
• Opportunity for career development
• Business casual dress code
• Fun and exciting work culture

About neopollard interactive

About neopollard interactive born in the digital domain, neopollard interactive llc (“npi”) is an award-winning supplier of best-in-class ilottery solutions to the north american lottery marketServing the largest share of u.sLotteries that currently sell online, npi helped pioneer the successful introduction of ilottery in the u.sAnd, is north america’s proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channelNpi offers cutting-edge technology, a full suite of managed services, and the industry’s top performing game content, as part of its innovative and comprehensive approach to partnering for ilottery successJointly owned by pollard banknote limited and neogames s.à.r.l.—both globally recognized industry leaders—npi powers the most profitable ilottery programs.

Pollard ilottery incProvides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.