Executive, Brand Marketing (Social & Community)

About us

We pride ourselves as the best and largest vertically integrated, omni-channel women`s fashion brand in the regionFounded in 2010, we have grown to 250 people strong, proudly headquartered in singapore with country offices in indonesia and malaysia and an omni-channel presence across these 3 marketsIn addition to our retail franchise in cambodia, we ship internationally to 15 markets (hong kong, china, philippines and australia, new zealand, us, canada, macau, japan, korea, vietnam, thailand, myanmar, cambodia & brunei).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.

The team

The love, bonito team is a passionate, dynamic, innovative and fun-loving familyFrom fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus – our customer, the love, bonito womanShe is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for herWith big dreams and a grand mission, we’re looking for great like-minded people to join us – people who are as passionate, fearless and entrepreneurial.

If you’re looking for a dynamic, no corporate-bs environment to learn, grow, and really make an impact, we could be the perfect fit for you!

The role

You will play a key role in the supercharging of the brand’s strategy in growth and creation of buzzworthy and relevant community hyper-growth activations and content strategy for the various channels and touchpoints across the usReporting into the brand manager, you will play a pivotal role in the expansion and elevation of love, bonito’s digital and physical experiences to engage, build and nurture our lbcommunity

You should have / be

• A passion for digital marketing, community and storytelling with a strong consumer instinct
• Ability to think strategically in a customer-centric, user-driven way
• Both creative yet analytical abilities
• A passion and genuine interest in our brand and mission – fashion and our community of women
• Extreme ownership as well as a mission-first and performance-driven mentality
• Leadership skills in coaching, motivating, and driving teams
• Strong communication skills with both internal and external stakeholders
• Strong influencing abilities to build strong relationships with stakeholders across all functions and levels
• Lives and breathes our brand values: people matter; go above & beyond; be bold, be creative; always keep it real; we’re better together; a growth mindset!

Main responsibilities

• Develop day-to-day social media and community operations in the us to establish best-in-class standards and step-in with a hands-on approach where required
• Collaborate with cross-function counterparts and hq (brand team, data & growth, communications and creative) to launch impactful social media campaigns that captivate the audiences with potential to go viral.
• Monitor, track, analyse, and report on performance of community growth and optimisation across all localised community touchpoints and social platforms
• Strategize and execute all relevant virtual and physical brand activations across various spectrum and mediums of brand’s experience – product launches, styling workshops, pr events, media launches and more to engage and grow community base with customers and influencers.
• Initiate & roll-out country-specific customer loyalty rewards program, onboard partners for loyalty perks
• Establish lb-us social media strategy and frameworks to become the best-in-class dtc e-commerce by identifying new channel opportunities and latest viral trends to supercharge our reach and brand awareness
• Manage, plan and execute social media and community calendar initiatives and activities, which includes and not limited to content creation and working with micro to nano influencers & real customers to collect ugc content
• Follow, compile and share industry-related news and generate ideas around trending topics, identify gaps and opportunities to further enhance campaign dimensions
• Run regular surveys and customer interviews to understand better the needs, pain points of our community and to reshape our value proposition

Requirements

• 1-2 years of relevant work experience with an omnichannel or direct-to-consumer brandFresh graduates are welcome to apply.
• Solid hybrid hands-on experience in social media marketing, community and events management, content planning, and creation.
• Prior experience in photography and videography will be a plus
• Adept in adobe photoshop, lightroom, premiere pro/final cut
• Great team player with strong communication skills
• Past experience in a high growth, fast-paced and dynamic environment

Benefits

• A dynamic, no corporate-bs environment to learn, grow, and really make an impact
• Competitive salaries
• Remote work stipend
• Laptop stipend
• Supportive and awesome international teammates
• Flexible workplace arrangement (based in the us, ideally in ny or california or texas of san francisco)

Salary(LKR):   50000 – 150000