GSD: Digital Adoption and Customer Journey Management

Closing on: Dec 20, 2021

The Job

  • Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital and traditional channels. 
  • Driving digital adoption by collaborating with different Business Units 
  • Find creative ways to drive acquisition, engage users, and retain customers. 
  • Analyze competitor strategies for digital adoption and deflection. Based on analysis, propose, and implement strategies to increase engagement.
  • Maintaining a real-time check on customer feedback (VOC) regarding the usage of digital and self-help channels and optimize customer journey
  • Validate and report campaign results at the end of each campaign/activity
  • In depth analysis of past campaign performance, evaluate success factors and opportunities of improvement and amend future campaign strategies accordingly 
  • Provide analytics and performance reports with regard to all marketing campaigns and lead generation to be shared with relevant stakeholders
  • Develop trilingual content to be displayed in all digital self-help channels
  • Develop training content on campaigns launched for agents at Customer Interaction Center and Customer Experience Centers
  • Monitor and maintain key performance indicators (KPIs) for all digital channels
  • Active contribution towards building a culture of innovation and digital transformation with cross functional teams and units
  • Frequent visits to Customer Experience Centers, including Franchise, to ensure staff are promoting digital channels and reward them as and when required

The Person

  • CIM or degree in Marketing/Advertising or closely related field
  • 4-5 years of work experience in digital industry /online advertising or related field
  • Knowledge in Branding, Digital Marketing, Physical Marketing, and Content Development
  • Strong natural sense of design through both UX and visual design
  • Critical thinking, problem-solving, planning, organizing & decision-making skills
  • Excellent command of both written and oral communication in English
  • Possess good interpersonal skills and willingness to learn
  • Knowledge on Telecommunications domain and experience in Oracle/SQL/Tableau/MSSQL/DB environments would be an added advantage

Company: Dialog Axiata PLC
Company email: [email protected]
Job Location: Colombo
Job Category: Telecommunication
Job Type: Full Time

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