Channel Planner

Channel Planning and Control

The Job

  • Responsible for planning relevant sales channels, to drive the business objectives for all products and sales channels
  • Undertake the responsibility of setting targets and coordinating with the relevant Channel & regionals sales managers and aligning them with the company’s objectives
  • Responsible for structural channel developments/transformations to enable achievement of business objectives & support strategic aims
  • Ensure to respond to market changes through sales planning for the available channels in order to achieve company strategic objectives as formulated under company business plans.
  • Counter competitor activities/initiatives to maintain market leadership and growth momentum
  • Plan & implement channel GTM campaigns for new products
  • Analyze market & district potential for all products, analyzing and maintenance of historical data/performance by gathering market intelligence required for target setting
  • Coordinate effectively with stakeholders such as corporate planning, Business Units & senior management for annual sales channel targets for relevant products
  • Develop regional/district target setting mechanisms by incorporating bottom-up and top-down approach
  • Responsible for target setting for all products & all channels in the sales hierarchy and for sales promotions by aligning them with the promo business objective
  • Continuous engagement with regional sales team for tracking performance issue resolution and providing guidance on sales performance

The Person

  • Minimum 3-4 years of experience in the relevant field
  • A BSc. Degree in Economics/ Finance/Statistics/Marketing or equivalent
  • Qualified in CIMA would be an added advantage
  • Sound knowledge of analytical skills
  • Sound knowledge in Advanced Excel & Tableau
  • Excellent interpersonal and communication skills
  • Creative thinking and campaign execution skills

Company: Dialog Axiata PLC
Company email: [email protected]
Job Location: Colombo
Job Category: Marketing
Job Type: Full Time

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