Channel Planner
Channel Planning and Control
The Job
- Responsible for planning relevant sales channels, to drive the business objectives for all products and sales channels
- Undertake the responsibility of setting targets and coordinating with the relevant Channel & regionals sales managers and aligning them with the company’s objectives
- Responsible for structural channel developments/transformations to enable achievement of business objectives & support strategic aims
- Ensure to respond to market changes through sales planning for the available channels in order to achieve company strategic objectives as formulated under company business plans.
- Counter competitor activities/initiatives to maintain market leadership and growth momentum
- Plan & implement channel GTM campaigns for new products
- Analyze market & district potential for all products, analyzing and maintenance of historical data/performance by gathering market intelligence required for target setting
- Coordinate effectively with stakeholders such as corporate planning, Business Units & senior management for annual sales channel targets for relevant products
- Develop regional/district target setting mechanisms by incorporating bottom-up and top-down approach
- Responsible for target setting for all products & all channels in the sales hierarchy and for sales promotions by aligning them with the promo business objective
- Continuous engagement with regional sales team for tracking performance issue resolution and providing guidance on sales performance
The Person
- Minimum 3-4 years of experience in the relevant field
- A BSc. Degree in Economics/ Finance/Statistics/Marketing or equivalent
- Qualified in CIMA would be an added advantage
- Sound knowledge of analytical skills
- Sound knowledge in Advanced Excel & Tableau
- Excellent interpersonal and communication skills
- Creative thinking and campaign execution skills
Company: Dialog Axiata PLC
Company email: [email protected]
Job Location: Colombo
Job Category: Marketing
Job Type: Full Time