Brand Executive
SDB bank is a licensed specialized hank regulated by the Central Bank of Sri Lanka. with a listing on the Main Board of the Colombo Stock Exchange and a Fitch Rating ORB • (Stable). maintaining 94 branches island wide and over 5000 interbank network ATM points, offering a contemporary range of banking plus financial services to its Retail SME, and Business banking clients.
We are looking for Brand Executive
The main Purpose of this position is to handle the brand strategy, way forward implementation of the same for the assigned brands.
Job Profile
• Responsible to manage the MARCOM for the allocated brands to achieve business objectives.
• Liaise with product champions in developing materials and implementing marketing strategies to achieve business objectives.
• Maintain the branding guidelines across the brand materials.
• Brief the agency on the product champions business plans.
• Conduct competitive analysis and propose appropriate changes to product features.
• Engage in Marketing roll out plans and implementing according to the monthly meetings with segment heads.
• Liaise with product champions and monitor products growth against category growth in the bank.
• Provide marketing support for various product related requests from relevant parties and branches.
• Responsible to provide required product related materials to be published on relevant platform (ATL TTL).
• Handle agency relationship with reputed creative and media agencies and select agencies in a timely manner within the company purchasing policies.
• Payments to be monitored and done in a timely manner and maintain relevant records.
Candidate Profile
• Degree or equivalent professional qualification from a recognized university / Institute in the discipline of Marketing and/ or Professional qualification from a recognized university/Institute in the field of marketing
• Minimum of 03 years of experience as Brand Executive in the field
• Communication and analytical skills
• Computer Literacy.